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Learn the business model of electronic marketing, its strategic perspective and the global issues involved. The integration of e-marketing with basic marketing principles will be considered. The relationship between firm and consumer in the e-environment will be discussed from the technological, legal, ethical and global environment.
Prerequisite: Marketing Principles or equivalent.
This online course is offered through Online Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.
Other Areas: The Arts | Business, Management & Economics | Community & Human Services | Communications, Humanities & Cultural Studies | Educational Studies | Historical Studies | Human Development | Labor Studies | Nursing | Science, Math & Technology | Social Science
Term(s) Offered (Subject to Change) : Spring 1. Summer. Fall 1.
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