MARKETING PRINCIPLES (BME-212414)

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Course Description:

This course is a survey course and focuses on developing a strong conceptual framework for understanding and applying the principles of marketing. Marketing is treated as a complete system of activities in the complex field of business, which is part of the greater socio-economic system. Major topics include evolution of the concept of modern marketing, identification of markets, design of products to meet wants and needs, pricing strategies, distribution structures and systems, promotional activities and the evaluation of the marketing effort. You will engage in discussion of issues related to the above topics in various contexts. You will also engage in a simulation, case analyses and research requiring in-depth exploration and analysis of a topic of your choice. Basic knowledge of/willingness to learn a presentation package (e.g., Microsoft PowerPoint) is expected.

This online course is offered through Online Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.

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Lower Level
Credits: 4
Term(s) Offered (Subject to Change) : Spring 1. Spring 2. Summer. Fall 1. Fall 2.

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