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SERVICES MARKETING (BME-213454)

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Course Description:


Study, understand and apply the basic theories of service marketing. Examine strategic issues related to service marketing (positioning a service in the marketplace, managing the customer portfolio, managing demand) and tools for service marketers (creating and delivering services, communicating and promoting services, developing and managing customer-service marketing).

Prerequisite: Marketing Principles or equivalent.

This online course is offered through Online Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.

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Upper Level
Credits: 4
Term(s) Offered (Subject to Change) : Spring 1.

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