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MARKETING PRINCIPLES (BME-112414)

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Course Description:


Develop a strong conceptual framework for the understanding and application of the principles of marketing. Topics include a focus on both products and services and their pricing, distribution, and promotion; and planning and analyzing options, and evaluating the marketing effort. Using a case study approach, apply readings to real world marketing problems.



This online course is offered through Online Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.

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Lower Level
Credits: 4
Term(s) Offered (Subject to Change) : Sep.

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