CDL COURSE ENTRY FORM


Author: Candace Corp/SUNY
Last modified by: Sally DeForest/SUNY
Composed: 11/26/1996 02:52 PM
Curriculum Committee Approval Date:
Modified: 08/01/2006
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Course Number: (prefix) BME (number) 113414 ESC 2.0 Course number:

Name: Marketing and Sales Promotion
Datatel Title: (30char)

Area Coordinator: Carol Carnevale Department Code: 10HM Team:

Liberal Study? NO Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version: January 2004
Title Changes:
AC Changes:
BK Number: 20

Description: Study the various aspects of promotion in-depth, and the development of promotional strategy based on both consumer needs and wants as well as demands of the social environment and legal constraints. Focus on ethical issues confronting marketers. Topics include personal selling, advertising, public relations, publicity and other promotional efforts of organizations, and international marketing.

Prerequisite: Marketing Principles or equivalent.



Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Additional Course Requirements
 Undergrad Certificate Association:


5




Required Booknote:

Optional Booknote:


Archive Course: Yes
Archived for Development:

genedcode for dpplanner:

genedfull area for dpplanner:



Prerequisite: Marketing Principles or equivalent.