CDL COURSE ENTRY FORM


Author: Bernice Kennedy/SUNY
Last modified by: Stephanie Thomas/SUNY
Composed: 04/21/1999 02:50 PM
Curriculum Committee Approval Date:
Modified: 01/06/2016
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Course Number: (prefix) BME (number) 214934 ESC 2.0 Course number: MRKT-4040 MRKT-4040Marketing Strategy

Name: Marketing Planning and Strategy
Datatel Title: (30char) Marketing Strategy

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? NO Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1, Fall 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1, Fall 1
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes: EFFECTIVE JANUARY 2008 FORMER TITLE WAS MARKETING STRATEGY
AC Changes:
BK Number: 20

Description: This is a capstone course for students with concentrations in Marketing. Students are expected to integrate their knowledge from their prior studies and work experiences in this course. It is strongly recommended that students undertake this study as the last in their concentration. The course is not recommended as an elective for students with concentrations other than Marketing.

Students will analyze real marketing situations and propose sound solutions to marketing problems by designing and implementing market-driven strategies, with a clear emphasis on strategic analysis, marketing planning and implementation. The course is writing intensive; students will be expected to write short and longer case study reports and must be comfortable working at the upper-level in terms of reading, writing and research skills. It is expected that students are experienced in finding and appropriately using professional and scholarly marketing literature (in addition to the assigned text).

Prerequisites: Principles of Marketing, Introductory Psychology, Statistics, Consumer Behavior, Marketing Communications, Marketing Research or equivalents. Prior course work in International Marketing and Marketing Ethics would also be helpful. Before attempting this study, students should undertake an intensive review of their prerequisite knowledge and skills and consult with their mentors and the instructor.

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Marketing
Additional Course Requirements
WWW Computer Conference		 Undergrad Certificate Association:


5




Required Booknote:

Optional Booknote:


Archive Course:

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