CDL COURSE ENTRY FORM


Author: Bernice Kennedy/SUNY
Last modified by: Stephanie Thomas/SUNY
Composed: 02/03/2005 12:46 PM
Curriculum Committee Approval Date:
Modified: 01/06/2016
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Course Number: (prefix) BME (number) 213942 ESC 2.0 Course number: MRKT-4030 MRKT-4030Marketing Ethics

Name: Marketing Ethics
Datatel Title: (30char) Marketing Ethics

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? YES Level: UPPER Credits: 2 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1, Summer, Fall 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1, Summer, Fall 1
First Term Offered: 2006SP (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes:
AC Changes:
BK Number:

Description: This course will enable future marketeers to form their individual perspective on ethical marketing. Through exploring issues and problems surrounding consumerism, shareholder accountability and globalism, an ethically directed marketing function is considered. Through scenario analysis, the way forward for ethical decision-making in marketing management is planned. This course meets the Ethics and Social Responsibility requirement for students in the business, management and economics area and is recommended for the marketing concentration.

Prerequisite: Principles of Marketing or equivalent knowledge.

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Marketing
Additional Course Requirements
WWW Computer Conference		 Undergrad Certificate Association:


5




Required Booknote:

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Archive Course:

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