CDL COURSE ENTRY FORM


Author: Bernice Kennedy/SUNY
Last modified by: Stephanie Thomas/SUNY
Composed: 10/04/1999 04:47 PM
Curriculum Committee Approval Date:
Modified: 01/06/2016
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Course Number: (prefix) BME (number) 213454 ESC 2.0 Course number: MRKT-3060 MRKT-3060Services Marketing

Name: Services Marketing
Datatel Title: (30char) Services Marketing

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? NO Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes:
AC Changes:
BK Number: 20

Description: Study, understand and apply the basic theories of service marketing. Examine strategic issues related to service marketing (positioning a service in the marketplace, managing the customer portfolio, managing demand) and tools for service marketers (creating and delivering services, communicating and promoting services, developing and managing customer-service marketing).

Prerequisite: Marketing Principles or equivalent.

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Marketing
Additional Course Requirements
WWW Computer Conference		 Undergrad Certificate Association:


5




Required Booknote:

Optional Booknote:


Archive Course:

genedcode for dpplanner:

genedfull area for dpplanner: