CDL COURSE ENTRY FORM


Author: Jean Parker/SUNY
Last modified by: Stephanie Thomas/SUNY
Composed: 09/18/1997 11:10 AM
Curriculum Committee Approval Date:
Modified: 01/06/2016
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Course Number: (prefix) BME (number) 213414 ESC 2.0 Course number: MRKT-3030 MRKT-3030Marketing Communications: Advertising & Promotion

Name: Marketing Communications: Advertising and Promotion
Datatel Title: (30char) Marketing Comm: Advert & Promo

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? NO Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1, Summer, Fall 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1, Summer, Fall 1
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes: This course was renamed effective the September 2010 term and was formerly offered as Marketing Communications and Marketing and Sales Promotion.
AC Changes:
BK Number: 30

Description: Study the various aspects of integrated marketing communications and the development of promotional strategy based on both consumer needs and wants as well as demands of the social environment and legal constraints. Focus on ethical issues confronting marketers. Topics include the marketing communication process and channels of marketing communication, the promotional planning process, creative strategies and media planning, the use of various media in advertising, direct marketing, interactive marketing, personal selling, and public relations.

Prerequisite: Marketing Principles or equivalent.

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Marketing
Additional Course Requirements
WWW Computer Conference		 Undergrad Certificate Association:


5




Required Booknote:

Optional Booknote:


Archive Course:

genedcode for dpplanner:

genedfull area for dpplanner: