CDL COURSE ENTRY FORM


Author: Laura Wait/SUNY
Last modified by: Stephanie Thomas/SUNY
Composed: 11/19/2010 02:44 PM
Curriculum Committee Approval Date:
Modified: 01/06/2016
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Course Number: (prefix) BME (number) 213634 ESC 2.0 Course number: MRKT-3055 MRKT-3055Public Relations

Name: Public Relations
Datatel Title: (30char) Public Relations

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? YES Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
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Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1, Summer, Fall 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1, Summer, Fall 1
First Term Offered: 2012FA (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes:
AC Changes:
BK Number:

Description: Students will learn about the theory and practice of public relations, how public relations operates in organizations, its impact on publics and its functions in society. They will study the professional development of the field; concepts, issues, and principles in the practice; and models and theories guiding the practice. Course contents will be applied to public relations program planning and management by working on a strategic public relations planning project. The primary audience of this course are students with concentrations in business administration, management, and marketing. The course also meets the needs of those in careers in government, not-for-profit organizations, and human resource management where an understanding of public relations concepts and management practices would be advantageous. For those planning advertising/copy writing/media research/public relations careers, this course provides a foundation for a public relations (interdisciplinary)concentration where other studies may include, but not limited to Marketing Communications, Organizational Behavior, advanced level studies in communications, journalism, writing, new media and technologies, ethics, globalization.

Prerequisites: Marketing Principles required, Management Principles (or equivalent knowledge) recommended.

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Business (General), Communications and Media, Management, Marketing		SLN Disciplines
Business
Additional Course Requirements
 Undergrad Certificate Association:


11




Required Booknote:

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Archive Course:

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