CDL COURSE ENTRY FORM


Author: Bernice Kennedy/SUNY
Last modified by: Stephanie Thomas/SUNY
Composed: 03/10/2000 10:01 AM
Curriculum Committee Approval Date:
Modified: 01/06/2016
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Course Number: (prefix) BME (number) 214924 ESC 2.0 Course number: MRKT-4035 MRKT-4035Marketing Research

Name: Marketing Research
Datatel Title: (30char) Marketing Research

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? NO Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1, Summer, Fall 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1, Summer, Fall 1
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes:
AC Changes:
BK Number: 25

Description: Study the principles, skills and techniques used in quantitative marketing research. Topics include marketing problem identification, sources of secondary data, marketing decision-making and research planning, sampling, experimentation, measurement concepts, data collection, analysis and report preparation. Develop a marketing research proposal for a particular organization's situation or problem. Students are required to purchase the latest edition of the SPSS software (packaged with the required textbook).

Prerequisites: Statistics and Marketing Principles or equivalents. The nature of this Marketing Research course necessitates students to have completed both Statistics and Marketing Principles studies before enrolling in the course.


Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Marketing
Additional Course Requirements
WWW Computer Conference		 Undergrad Certificate Association:


5




Required Booknote:

Optional Booknote:


Archive Course:

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genedfull area for dpplanner: