CDL COURSE ENTRY FORM


Author: Laura Wait/SUNY
Last modified by: Stephanie Thomas/SUNY
Composed: 12/17/2008 01:50 PM
Curriculum Committee Approval Date:
Modified: 01/06/2016
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Course Number: (prefix) BME (number) 214464 ESC 2.0 Course number: MRKT-4020 MRKT-4020Hospitality & Tourism Marketing Management

Name: Hospitality and Tourism Marketing Management
Datatel Title: (30char) Hospitality & Tourism Mgmt

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? NO Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Fall 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Fall 1
First Term Offered: 2009FA (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes:
AC Changes:
BK Number:

Description: Learn about the fundamental role of marketing management and the importance of being customer oriented in hospitality and tourism. This course introduces students to external marketing environments; helps understand the role of consumer behavior in hospitality and tourism; identifies and explains strategies for developing and promoting service "products" and various distribution channels; highlights the latest trends in destination marketing, e-marketing, international marketing, as related to hospitality and tourism.

This course will be of interest for students pursuing degrees in the BME areas of marketing, management, and business administration. It is ideal for students who plan to enter the field of hospitality marketing (management) or tourism marketing (management). Co-requisites would include Services Marketing, Service Management (or equivalents). A prior knowledge of hospitality and tourism operations is desirable, but not mandatory.

Prerequisites: A previous study (or equivalent knowledge) in Principles of Marketing or Principles of Management is highly recommended.

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Business (General), Management, Marketing		SLN Disciplines
Marketing
Additional Course Requirements
 Undergrad Certificate Association:


11




Required Booknote:

Optional Booknote:


Archive Course:

genedcode for dpplanner:

genedfull area for dpplanner: