CDL COURSE ENTRY FORM


Author: Laura Wait/SUNY
Last modified by: Laura Wait/SUNY
Composed: 02/20/2014 02:28 PM
Curriculum Committee Approval Date: 01/06/2014
Modified: 07/14/2017
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Course Number: (prefix) BME (number) 214524 ESC 2.0 Course number: MRKT-4050 MRKT-4050Self-Management & Self-Marketing

Name: Self-Management and Self-Marketing
Datatel Title: (30char) Self-Mgmt and Self-Marketing

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? YES Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1, Summer, Fall 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1, Summer, Fall 1
First Term Offered: 2014FA (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes:
AC Changes:
BK Number:

Description: This 4-credit, 15-week course is designed to provide students with theoretical knowledge and practical, job related skills in self-management and self-marketing. Students will learn how to use contemporary learning theories and fundamental management and marketing concepts to guide their self- and career development. Throughout the course, students will engage in a series of learning activities aimed at developing, documenting, evaluating, peer-reviewing, presenting, and improving their practical self-management and self-marketing competencies and skills. They will learn how to use e-portfolios for conducting their personal SWOT analysis and self-assessment and will use social media tools to support their ongoing personal and professional development; in addition, they should be prepared to videotape an elevator pitch. Overall, this course will foster students’ self-awareness and self-reflection and will help them develop effective strategies for self-improvement and self-promotion.

As an educational planning study within the BME area, the course will be useful for BME students in any concentration; depending on the individual degree program design, it can be placed either as part of their concentration, or general learning. During the course, students will be required to present and evaluate concrete evidence of essential skills in all areas specified in the BME general guidelines; this activity is intended to strengthen the students' focus on learning outcomes of their college studies. This study can be taken at any point during the degree provided that prerequisite requirements are met. Students can discuss issues of timing with mentors. The advantage of taking it earlier (and before they finalize their degree plans) is that they should be better able to identify and understand their essential skills' gaps and then calibrate their ESC studies to address those deficiencies and build a stronger competency base. The advantage of taking it at a later stage is that they will have the opportunity to evaluate their progress and think proactively about their future self-improvement and career goals, including, but not limited to, graduate study.

Note: Students taking this course for educational planning credit should obtain mentor/advisor permission. Although this course gives four "Educational Planning" credits, it is not a substitute for planning and finalizing the degree.

Prerequisites: Foundational courses in principles of marketing and principles of management or equivalent knowledge/experience AND upper level critical thinking skills.

Generic:



Major Course Area
Business Management and Economics, Educational Studies		Minor Course Area
Business (General), Educational Planning, Management, Marketing		SLN Disciplines
Business
Additional Course Requirements
Limited to ESC Matrics, Video Component, WWW Computer Conference		 Undergrad Certificate Association:


14




Required Booknote:

Optional Booknote:


Archive Course:

genedcode for dpplanner:

genedfull area for dpplanner: