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Upper Level
Credits: 4
Term(s) Offered (Subject to Change) : May.
Study, understand, and apply the basic theories of service marketing. Examine strategic issues related to service marketing (positioning a service in the marketplace, managing the customer portfolio, managing demand), and tools for service marketers (creating and delivering services, communicating and promoting services, developing and managing customer-service marketing).
Prerequisite: Marketing Principles or equivalent.
