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Upper Level
Credits: 4
Term(s) Offered (Subject to Change) : May.
Learn about formulating, implementing, and evaluating organizational strategy and policy in a complex business environment. Topics include objectives and strategic management of the business portfolio; analysis and diagnosis of the organization's external opportunities and threats, and the internal competitive advantages or weaknesses related to its marketing, production, personnel, and financial areas; strategy alternatives and choice (including acquisitions, mergers, and diversification); and implications of strategy for organizational structure and change.
This is a capstone course for students with concentrations in Business Administration. Students are expected to integrate their knowledge from their prior studies and work experiences in this course. Students interested in health care management, fire service administration, and other community and service concentrations may also find this course useful.
Prerequisites: Coursework (or equivalent knowledge) in the following subjects: management principles, marketing principles, human resource management, corporate finance, or equivalents.