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Upper Level
Credits: 4
Term(s) Offered (Subject to Change) : May.
Examine the issues and problems of global marketing from a strategic and managerial perspective. Course focuses on the choice of marketing mix in an international setting (i.e., whether the product, pricing, distribution, promotion, and customer service decisions are effectively analyzed and identified relative to the cultural, political, legal, and economic differences among countries and markets). In addition, export trade procedures and the coordination and controlling of international marketing will be explored.
Prerequisite: Marketing Principles or equivalent.
