CDL COURSE ENTRY FORM


Author: Candace Corp/SUNY
Last modified by: Bernice Kennedy/SUNY
Composed: 11/26/1996 03:24 PM
Curriculum Committee Approval Date:
Modified: 06/23/2003 02:26:53 PM
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Course Number: (prefix) BME (number) 114934 ESC 2.0 Course number:

Name: Marketing Strategy
Datatel Title: (30char)

Area Coordinator: Carol Carnevale Department Code: 10BF Team:

Liberal Study? NO Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Fall 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Fall 1
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version: September 2003
Title Changes:
AC Changes:
BK Number: 20

Description: Analyze real marketing situations and propose sound solutions to marketing problems by demonstrating an understanding of key marketing principles such as the marketing mix and marketing strategy. The course serves as a capstone for students concentrating in marketing.

Prerequisites: Principles of Marketing or equivalent, and three upper-level marketing courses.

NOTE: This course replaces Marketing Management (114914). Students who have successfully completed Marketing Management (114914) should not enroll in this course.

Note: September Term 2003 is the last term this course will be offered in print version. In future terms, it will be offered only online (214934).

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Additional Course Requirements
 Undergrad Certificate Association:


5




Required Booknote:

Optional Booknote:


Archive Course: Yes
Archived for Development:

genedcode for dpplanner:

genedfull area for dpplanner:



Prerequisites: Principles of Marketing or equivalent, and three upper-level marketing courses.

NOTE: This course replaces Marketing Management (114914). Students who have successfully completed Marketing Management (114914) should not enroll in this course.

Note: September Term 2003 is the last term this course will be offered in print version. In future terms, it will be offered only online (214934).