CDL COURSE ENTRY FORM


Author: Candace Corp/SUNY
Last modified by: Bernice Kennedy/SUNY
Composed: 11/26/1996 03:23 PM
Curriculum Committee Approval Date:
Modified: 09/29/2003 09:24:31 AM
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Course Number: (prefix) BME (number) 114924 ESC 2.0 Course number:

Name: Marketing Research
Datatel Title: (30char)

Area Coordinator: Carol Carnevale Department Code: 10HM Team:

Liberal Study? NO Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version: January 2004
Title Changes:
AC Changes:
BK Number: 15

Description: Study the principles, skills, and techniques used in marketing research. Topics include marketing problem identification, sources of secondary data, marketing decision making and research planning, sampling, experimentation, measurement concepts, data collection, analysis, and report preparation. Develop a marketing research proposal for a particular organization's situation or problem.

Prerequisites: Statistics and Marketing Principles or equivalents.

Note: January Term 2004 is the last term this course will be offered in print version. In future terms, it will be offered only online (214924).

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Additional Course Requirements
Computer Component Required		 Undergrad Certificate Association:


5




Required Booknote:

Optional Booknote:


Archive Course: Yes
Archived for Development:

genedcode for dpplanner:

genedfull area for dpplanner:



Prerequisites: Statistics and Marketing Principles or equivalents.

Note: January Term 2004 is the last term this course will be offered in print version. In future terms, it will be offered only online (214924).