CDL COURSE ENTRY FORM


Author: Candace Corp/SUNY
Last modified by: Sally DeForest/SUNY
Composed: 11/26/1996 02:40 PM
Curriculum Committee Approval Date:
Modified: 08/01/2006
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Course Number: (prefix) BME (number) 112414 ESC 2.0 Course number:

Name: Marketing Principles
Datatel Title: (30char)

Area Coordinator: Linzi Kemp Department Code: 10MM Team:

Liberal Study? NO Level: LOWER Credits: 4 Prerequisite? NO
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Fall 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Fall 1
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version: September 2004
Title Changes:
AC Changes:
BK Number: 60

Description: Develop a strong conceptual framework for the understanding and application of the principles of marketing. Topics include a focus on both products and services and their pricing, distribution, and promotion; and planning and analyzing options, and evaluating the marketing effort. Using a case study approach, apply readings to real world marketing problems.



Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Additional Course Requirements
 Undergrad Certificate Association:


5




Required Booknote:

Optional Booknote:


Archive Course: Yes
Archived for Development:

genedcode for dpplanner:

genedfull area for dpplanner: