CDL COURSE ENTRY FORM


Author: Jean Parker/SUNY
Last modified by: Sally DeForest/SUNY
Composed: 10/06/1997 02:16 PM
Curriculum Committee Approval Date:
Modified: 08/01/2006
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Course Number: (prefix) BME (number) 113454 ESC 2.0 Course number:

Name: Services Marketing - per CC
Datatel Title: (30char)

Area Coordinator: Carol Carnevale Department Code: 10BF Team:

Liberal Study? NO Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Summer		Course will be offered (for final term listings, online registration, online bookordering, web views)
Summer
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version: May 2003
Title Changes:
AC Changes:
BK Number: 20

Description: Study, understand, and apply the basic theories of service marketing. Examine strategic issues related to service marketing (positioning a service in the marketplace, managing the customer portfolio, managing demand), and tools for service marketers (creating and delivering services, communicating and promoting services, developing and managing customer-service marketing).

Prerequisite: Marketing Principles or equivalent.



Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Additional Course Requirements
 Undergrad Certificate Association:


5




Required Booknote:

Optional Booknote:


Archive Course: Yes
Archived for Development:

genedcode for dpplanner:

genedfull area for dpplanner:



Prerequisite: Marketing Principles or equivalent.