CDL COURSE ENTRY FORM


Author: Candace Corp/SUNY
Last modified by: Sally DeForest/SUNY
Composed: 11/26/1996 03:16 PM
Curriculum Committee Approval Date:
Modified: 08/03/2006
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Course Number: (prefix) BME (number) 114324 ESC 2.0 Course number:

Name: International Marketing - per CC
Datatel Title: (30char)

Area Coordinator: Carol Carnevale Department Code: 10BF Team:

Liberal Study? NO Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Summer		Course will be offered (for final term listings, online registration, online bookordering, web views)
Summer
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes:
AC Changes:
BK Number: 10

Description: Examine the issues and problems of global marketing from a strategic and managerial perspective. Course focuses on the choice of marketing mix in an international setting (i.e., whether the product, pricing, distribution, promotion, and customer service decisions are effectively analyzed and identified relative to the cultural, political, legal, and economic differences among countries and markets). In addition, export trade procedures and the coordination and controlling of international marketing will be explored.

Prerequisite: Marketing Principles or equivalent.



Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Additional Course Requirements
 Undergrad Certificate Association:


5




Required Booknote:

Optional Booknote:


Archive Course: Yes
Archived for Development:

genedcode for dpplanner:

genedfull area for dpplanner:



Prerequisite: Marketing Principles or equivalent.