eArmyU at Empire State College > Considering Us > eArmyU Programs > Courses >
MARKETING MANAGEMENT
Upper Level
Credits: 4
Term(s) Offered (Subject to Change) : Spring 1. Summer. Fall 1.
Course Description:
Examine the development and implementation of marketing programs with a focus on the integration of product planning, pricing, distribution, promotion and service. By analyzing the marketing efforts of organizations across various industries, gain an understanding of the critical factors to consider in developing and evaluating marketing programs.
This course is designed as an advanced level study in marketing for students with concentrations in business administration, business management, international business. For students with concentration in marketing the course can be useful as an elective but it is not designed as a capstone (BME -214934 "Marketing Planning and Strategy" is the designated capstone in marketing).
Prerequisite: Marketing Principles or Management Principles or equivalent.
