eArmyU at Empire State College > Considering Us > eArmyU Programs > Courses >
INTERNET MARKETING
Upper Level
Credits: 4
Term(s) Offered (Subject to Change) : Spring 1. Summer. Fall 1.
Course Description:
Learn the business model of electronic marketing, its strategic perspective and the global issues involved. The integration of e-marketing with basic marketing principles will be considered. The relationship between firm and consumer in the e-environment will be discussed from the technological, legal, ethical and global environment.
Prerequisite: Marketing Principles or equivalent.
