eArmyU at Empire State College > Considering Us > eArmyU Programs > Courses >
SERVICES MARKETING
Upper Level
Credits: 4
Term(s) Offered (Subject to Change) : Spring 1.
Course Description:
Study, understand and apply the basic theories of service marketing. Examine strategic issues related to service marketing (positioning a service in the marketplace, managing the customer portfolio, managing demand) and tools for service marketers (creating and delivering services, communicating and promoting services, developing and managing customer-service marketing).
Prerequisite: Marketing Principles or equivalent.
