Course Description:
Examine the issues and problems of global marketing from a strategic and managerial perspective. Course focuses on the choice of marketing mix in an international setting (i.e., whether the product, pricing, distribution, promotion and customer service decisions are effectively analyzed and identified relative to the cultural, political, legal and economic differences among countries and markets). In addition, export trade procedures and the coordination and controlling of international marketing will be explored. This course meets the Understanding Organizations within Broader Contexts requirement for students in the business, management and economics area and is recommended for the marketing concentration.
Prerequisite: Marketing Principles or equivalent.
Note: This course is a liberal study effective September 2010 term.
Click Your Browser's Back Button to Return to Previous Screen
