Course Description:
Learn about the fundamental role of marketing management and the importance of being customer oriented in hospitality and tourism. This course introduces students to external marketing environments; helps understand the role of consumer behavior in hospitality and tourism; identifies and explains strategies for developing and promoting service "products" and various distribution channels; highlights the latest trends in destination marketing, e-marketing, international marketing, as related to hospitality and tourism.
This course will be of interest for students pursuing degrees in the BME areas of marketing, management, and business administration. It is ideal for students who plan to enter the field of hospitality marketing (management) or tourism marketing (management). Co-requisites would include Services Marketing, Service Management (or equivalents). A prior knowledge of hospitality and tourism operations is desirable, but not mandatory.
Prerequisites: A previous study (or equivalent knowledge) in Principles of Marketing or Principles of Management is highly recommended.
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