Course Description:
This course will enable future marketeers to form their individual perspective on ethical marketing. Through exploring issues and problems surrounding consumerism, shareholder accountability and globalism, an ethically directed marketing function is considered. Through scenario analysis, the way forward for ethical decision-making in marketing management is planned. This course meets the Ethics and Social Responsibility requirement for students in the business, management and economics area and is recommended for the marketing concentration.
Prerequisite: Principles of Marketing or equivalent knowledge.
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