CDL COURSE ENTRY FORM


Author: Laura Wait/SUNY
Last modified by: Stephanie Thomas/SUNY
Composed: 08/13/2005 02:46 PM
Curriculum Committee Approval Date:
Modified: 01/06/2016
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Course Number: (prefix) BME (number) 213914 ESC 2.0 Course number: MRKT-3010 MRKT-3010Consumer Behavior

Name: Consumer Behavior
Datatel Title: (30char) Consumer Behavior

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? YES Level: UPPER Credits: 4 Prerequisite? NO
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1, Spring 2, Summer, Fall 1, Fall 2		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1, Spring 2, Summer, Fall 1, Fall 2
First Term Offered: 2006SP (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes:
AC Changes:
BK Number:

Description: Consumer Behavior is the study of the cognitive, affective, behavioral and environmental factors that influence decision-making in the marketplace. Through the use of case analyses, students will explore theoretical concepts and learn how the consumer engages in the buyer-seller relationship. The psychological factors that influence and shape consumer behavior will be explored. In addition, students will read some of the primary research and will develop a final paper or other project to demonstrate their integrated understanding.

Prerequisite: Introductory Marketing is required; Introductory Psychology is recommended.

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Business (General), Management, Marketing		SLN Disciplines
Marketing
Additional Course Requirements
WWW Computer Conference		 Undergrad Certificate Association:


11




Required Booknote:

Optional Booknote:


Archive Course:

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