Course Description:
Learn about formulating, implementing and evaluating organizational strategy and policy in a complex business environment. Topics include objectives and strategic management of the business portfolio; analysis and diagnosis of the organization's external opportunities and threats and the internal competitive advantages or weaknesses related to its marketing, production, personnel and financial areas; strategy alternatives and choice (including acquisitions, mergers and diversification); and implications of strategy for organizational structure and change.
Students, working in teams, will apply their business knowledge in a web-based simulation.
This is a capstone course for students with concentrations in Business Administration. Students are expected to integrate their knowledge from their prior studies and work experiences in this course. Students interested in health care management, fire service administration and other community and service concentrations may also find this course useful.
Prerequisites: coursework (or equivalent knowledge) in the following subjects: management principles, marketing principles, human resource management, corporate finance, or equivalents.
Note: There is an additional technology component, Mike's Bikes simulation, required to participate in this course. Your computer must meet the minimum computer/technical requirements set by Moodle. If you have questions or concerns about these technical requirements, please contact the help desk online at http://techinfo.esc.edu or call 800 847-3000 ext. 2420.
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