Course Description:
Students will learn about the theory and practice of public relations, how public relations operates in organizations, its impact on publics and its functions in society. They will study the professional development of the field; concepts, issues, and principles in the practice; and models and theories guiding the practice. Course contents will be applied to public relations program planning and management by working on a strategic public relations planning project. The primary audience of this course are students with concentrations in business administration, management, and marketing. The course also meets the needs of those in careers in government, not-for-profit organizations, and human resource management where an understanding of public relations concepts and management practices would be advantageous. For those planning advertising/copy writing/media research/public relations careers, this course provides a foundation for a public relations (interdisciplinary)concentration where other studies may include, but not limited to Marketing Communications, Organizational Behavior, advanced level studies in communications, journalism, writing, new media and technologies, ethics, globalization.
