Course Description:
This course is a survey course and focuses on developing a strong conceptual framework for understanding and applying the principles of marketing. Marketing is treated as a complete system of activities in the complex field of business, which is part of the greater socio-economic system. Major topics include evolution of the concept of modern marketing, identification of markets, design of products to meet wants and needs, pricing strategies, distribution structures and systems, promotional activities and the evaluation of the marketing effort. You will engage in discussion of issues related to the above topics in various contexts. You will also engage in a simulation, case analyses and research requiring in-depth exploration and analysis of a topic of your choice. Basic knowledge of/willingness to learn a presentation package (e.g., Microsoft PowerPoint) is expected.
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