Course Description:
This course examines some of the new ways that businesses and consumers are both using new information technologies and reacting to those uses by others. Some businesses use shoppers' personal information to make their shopping experience more satisfying but some customers are wary of how their personal information is being used. Technologies which allow consumers to obtain music and other information goods without payment are challenging content creators to create new business models. Add to these questions of which technologies will survive and which will fail, as well as antitrust concerns, and you have an interesting environment in which to do long-range planning. Students will apply concepts from microeconomic analysis to examine: value-based pricing and personalization, digital rights and their management, lock-in, network effects, standards and alliances, and information policy.
Note: students must be prepared with critical thinking, research and writing skills at the upper level.
This course fully meets the General Education requirement in Social Sciences.
Click Your Browser's Back Button to Return to Previous Screen
