CDL COURSE ENTRY FORM


Author: Candace Corp/SUNY
Last modified by: Stephanie Thomas/SUNY
Composed: 10/30/1998 03:16 PM
Curriculum Committee Approval Date:
Modified: 01/06/2016
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Course Number: (prefix) BME (number) 214324 ESC 2.0 Course number: MRKT-4025 MRKT-4025International Marketing

Name: International Marketing
Datatel Title: (30char) International Marketing

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? YES Level: UPPER Credits: 4 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 1, Summer, Fall 1		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 1, Summer, Fall 1
First Term Offered: (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
Title Changes:
AC Changes:
BK Number: 25

Description: Examine the issues and problems of global marketing from a strategic and managerial perspective. Course focuses on the choice of marketing mix in an international setting (i.e., whether the product, pricing, distribution, promotion and customer service decisions are effectively analyzed and identified relative to the cultural, political, legal and economic differences among countries and markets). In addition, export trade procedures and the coordination and controlling of international marketing will be explored. This course meets the Understanding Organizations within Broader Contexts requirement for students in the business, management and economics area and is recommended for the marketing concentration.

Prerequisite: Marketing Principles or equivalent.

Note: This course is a liberal study effective September 2010 term.

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Business (General), Management, Marketing		SLN Disciplines
Marketing
Additional Course Requirements
WWW Computer Conference		 Undergrad Certificate Association:


11




Required Booknote:

Optional Booknote:


Archive Course:

genedcode for dpplanner:

genedfull area for dpplanner: