CDL COURSE ENTRY FORM


Author: Laura Wait/SUNY
Last modified by: Stephanie Thomas/SUNY
Composed: 07/13/2009 04:13 PM
Curriculum Committee Approval Date:
Modified: 01/06/2016
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Course Number: (prefix) BME (number) 213322 ESC 2.0 Course number: MRKT-3005 MRKT-3005Business to Business Marketing

Name: Business-to-Business Marketing
Datatel Title: (30char) Business-to-Business Marketing

Area Coordinator: Valeri Chukhlomin Department Code: 10BF Team: BME

Liberal Study? NO Level: UPPER Credits: 2 Prerequisite? YES
General Education Course? NO GenEd Approval Term/Year:

GenEd Area 1: Fully or Partially:
GenEd Area 2: Fully or Partially:



Pre-registration Information?
Course will be offered (for online course descriptions, proposed offerings for by term views and web views)
Spring 2, Fall 2		Course will be offered (for final term listings, online registration, online bookordering, web views)
Spring 2, Fall 2
First Term Offered: 2010FA (Required Format: YearTerm - i.e., 2005SP)
Last Term Offered in Print Version:
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AC Changes:
BK Number:

Description: Many marketing graduates begin their career as business-to-business specialists. In recent years, business-to-business (B2B) marketing, also known as industrial marketing, has emerged as a new marketing discipline. While many of the concepts are similar to those used in consumer (i.e., B2C) marketing, there are significant differences. This 2-credit, upper level course will explore the unique issues of marketing to industrial customers including private firms, not-for-profit entities, and government agencies. Topics include: the nature of industrial markets; buying behavior of industrial customers; legal, political and ethical issues of industrial marketing; essentials of marketing strategy in business markets; relationship management; frameworks for analyzing the appropriateness and effectiveness of the industrial marketing functions of firms with respect to their products and services, markets, and industries. The course may be recommended for students with concentrations in marketing, management, and business administration.

Prerequisites: A previous study in Principles of Marketing or Marketing Management is required.

Generic:



Major Course Area
Business Management and Economics		Minor Course Area
Marketing		SLN Disciplines
Marketing
Additional Course Requirements
 Undergrad Certificate Association:


5




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Archive Course:

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