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Scanning the Business Environment
ORG-651504 SCANNING THE BUSINESS ENVIRONMENT - 3 or 4 credits.
In this course the student will examine broadly the environmental forces that define and constrain the opportunities of businesses in domestic and global environments. Course topics include: trends and patterns of global economic activity; changes in global financial markets and institutions; new ideas underlying analyses of customer and market segmentation; government, politics, ethics and the law. This course is residency based.
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